ARTWORK IS WORK
Let’s make it work
(better) for you
Artists should be properly compensated for their work, their talent, and their time.
In order to have a successful art business, not only do you need to price your work correctly, but also you must know who your audience is and how to reach them. A working studio Artist has to wear a lot of hats and execute a lot more business strategy than ever before in this competitive marketplace. It may sound like an overwhelming process, but together we can discuss your goals and create an individualized plan to get you there. We will go way beyond generalized goals to creating very specific action steps to reach your business growth goals.
Marketing
It takes more than just creating great artwork to create a sustainable business. You must be able to present your work in a way which is clear and concise, and yet also gives your audience an idea of the range of your work and your unique style. We will make marketing materials together specifically for your targeted audience in order to present your work in the best possible manner.
Pricing
Pricing strategy is tricky for all businesses, but especially for creative businesses. Don't underestimate the value of your work! We help artists create specific pricing structures for their original works as well as licensed imagery in order to create a successful business.
Connecting
Let’s get your work in front of the right people. But who exactly are your customers? Are there segments of the market that you are not reaching yet? After 25 years of working in the art business, I have lots of information on the different segments of the market and can help you to identity exactly whom you want to work with.
